Friday, August 31, 2012

Second Life creator's new venture

Second Life creator's new venture

The creator of virtual world 'Second Life', Philip Rosedale, is now focused on developing his new company Coffee and Power.

The original app allowed people to network in the job market using their smartphones; the new version includes a heightened presence of social tools.

It even includes a 'Second Life' styled mapping of who is in your local vicinity, and connects you to their online social space.

Entrepreneur Amber Wolf has been trying out the app: ' You have some insight into all of the people who've been in this space. Who's here now,' she said.

'Their areas of expertise are sort of highlighted because it's automatically connected to their LinkedIn profile. It's a nice insight into who's in the space and what they're up to.'

Coffee Power's investors include Amazon's founder Jeff Bezos, LinkedIn's co-founder Reid Hoffman, and Kevin Rose who started Digg and now works at Google.

'I think today, we think of work and projects being companies. We get together. We form companies. We raise funding and we pursue goals of one kind or another. I think in the future that's going to change. I think we're going to start to think more about projects than companies. We're going to think more about relationships,' Rosedale told Reuters.

'I'm so struck by how rapidly things are changing now.I think that technology is creating new opportunity for us much faster than we as individual entrepreneurs can exploit it. And I think that's a really novel moment in human history.'

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